Madison Vale

With the direction that social media has taken in recent years, organic reach just isn’t what it used to be. Algorithms are changing constantly, and the competition for attention is fierce, which makes it harder for brands to reach their audiences without some sort of financial support. That’s where paid social media efforts come in…

When we think about social media, we often think about the importance of visuals. We’re drawn to eye-catching images, snappy videos, and clever designs. But there’s another element that’s just as important to the experience and is often overlooked: audio. Audio is no longer just background noise. It’s become a powerful tool for storytelling, engagement,…

Motion graphics are taking over social media, with brands and creators constantly pushing the boundaries of creativity to engage audiences. Whether it’s an eye-catching ad, a short explainer video, or an animated social media post, motion graphics are an essential tool for storytelling and branding. As platforms evolve, so do the trends shaping how we…

When you scroll on social media, certain posts immediately grab your attention. Some are calming, while others create excitement or make you feel a sense of urgency. This isn’t random, it’s the psychology of color working its magic. Colors influence emotions, perceptions, and even actions, which makes them a powerful tool to use when creating…