Blog Posts

  • Project Management: What Are The Benefits?

    Project Management: What Are The Benefits?

    Every year of high school I bought a new planner, thinking “This is the year I keep track of my work.” And every year my planner ended up in the garbage within a few weeks because I refused to take it out during class. And from then on, everything lived in my head, my notes…

  • The World Of Dance: Proposing A Video Series That Aims To Showcase It

    The World Of Dance: Proposing A Video Series That Aims To Showcase It

    If there’s one thing to know about me, it’s that dance makes up a big pieces of who I am. But I am also very aware that this is considered to be pretty niche to many. Because of this, I have come across so many people who just don’t seem to “get it”. And while…

  • Making Polar Seltzer “Pop!”

    Making Polar Seltzer “Pop!”

    No matter if you love a good sparkling water, or you think it’s the drink equivalent of TV static, we can all agree that Polar Seltzer has made a name for themselves over their 142 year long run. What they couldn’t predict at the conception of their brand back in 1882, was the need for…

  • To Link or Not to Link

    To Link or Not to Link

    Have you seen someone try to put a link in their Instagram caption, and it was just a long paragraph that you couldn’t even click on? You might think it’s an Instagram UX error that after 10+ years they haven’t bothered to fix. When really, it’s a tactic to make sure you aren’t led out…

  • Be True and The Audience Will Come To You

    Be True and The Audience Will Come To You

    Before we even start, I know what you’re thinking, “That was the cheesiest title you could have written.” And maybe you’re right. But there’s no better way to draw readers’ attention than being authentic and true to your brand. And that right there, is your key to success.   With AI taking the internet by…