Category: Social Media Analytics
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Privacy and Data Collection on TikTok
TikTok is one of the world’s most popular social media platforms, and collects massive amounts of user data to optimize its algorithm and advertising strategies. The platform gathers information through user input, such as profile details and content interactions, and implicit data points, including device identifiers, location tracking, browsing history,…
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Influencer Marketing Strategy
Bomba Socks is a mission-driven apparel brand known for high-quality, comfortable socks and a strong commitment to social impact. For every pair sold, Bombas donates a pair to those in need. The brand has built a loyal customer base through its blend of performance-driven design, sustainability, and charitable giving. Influencer…
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Audience Segmentation: Royal Ballet and Opera
The Royal Ballet and Opera is known for their world-class performances and deep-rooted heritage. With an extensive repertoire that attracts a diverse audience, the brand relies on audience segmentation to reach the right consumers and ensure sustained engagement. Understanding the Brand’s Target Audience The Royal Ballet and Opera primarily attracts…
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Converse Paid Social Media Ad Audit
As a lifelong Converse wearer, they’ve been a staple in not only my wardrobe but in my social media following. Beyond my personal loyalty, I’ve always noticed how they maintain such a strong presence in the digital world. Which brings me to wonder, how effective are their paid social media…
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Creating a Facebook Ad Campaign
The Scandi Shoppe is a hidden gem from my hometown, one that definitely deserves a little bit more attention. Which is something a Facebook Ad campaign can most certainly help with. Campaign Objective Awareness With the Scandi Shoppe being a local small business, their brand awareness is pretty low. For…
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Polar Seltzer’s Social Media Strategy
Evaluating Current Organic Social Media Performance Polar Seltzer is a household name in the sparkling water market, known for its bold flavors and history spanning over 140 years. Based in Worcester, Massachusetts, the brand stands out for its commitment to creating beverages with natural ingredients and zero sugar, calories, or…
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Analyzing Key Metrics: Jellycat
Jellycat, the brand behind the adorable plush toys, has built a pretty loyal fanbase through smart marketing that combines both organic and paid strategies. From playful social media posts to targeted ads, they’ve figured out how to grow their audience while keeping their fun and approachable vibe intact. How Jellycat…
Madison Vale 