Category: Social Media Practice
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Making Polar Seltzer “Pop!”

No matter if you love a good sparkling water, or you think it’s the drink equivalent of TV static, we can all agree that Polar Seltzer has made a name for themselves over their 142 year long run. What they couldn’t predict at the conception of their brand back in…
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To Link or Not to Link

Have you seen someone try to put a link in their Instagram caption, and it was just a long paragraph that you couldn’t even click on? You might think it’s an Instagram UX error that after 10+ years they haven’t bothered to fix. When really, it’s a tactic to make…
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Be True and The Audience Will Come To You

Before we even start, I know what you’re thinking, “That was the cheesiest title you could have written.” And maybe you’re right. But there’s no better way to draw readers’ attention than being authentic and true to your brand. And that right there, is your key to success. With…
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Instagram is the Place To Be

When you think of social media, what is one of the first platforms you think of? My guess is that Instagram was in the top three that came to mind. With the platform having over 2 billion users, it’s easy to understand why Instagram is one of the first applications…
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Social Media and Me

I grew up in the early 2000’s and 2010’s. A time where social media wasn’t the dominating force that it is today. I have been on social media for just about half of my life, which means it didn’t become a major player in my development until I hit middle…