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Audience Segmentation: Royal Ballet and Opera
The Royal Ballet and Opera is known for their world-class performances and deep-rooted heritage. With an extensive repertoire that attracts a diverse audience, the brand relies on audience segmentation to reach the right consumers and ensure sustained engagement. Understanding the Brand’s Target Audience The Royal Ballet and Opera primarily attracts…
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Logo Stinger
Reading and Writing Chapter 9 of Animated Storytelling by Liz Blazer emphasizes that animation techniques should serve the story rather than dominate it. The chapter explains how different styles, like 2D, 3D, stop-motion, and experimental, all evoke unique emotions and appeal differently to audiences. Highlighting the importance of visual consistency,…
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Converse Paid Social Media Ad Audit
As a lifelong Converse wearer, they’ve been a staple in not only my wardrobe but in my social media following. Beyond my personal loyalty, I’ve always noticed how they maintain such a strong presence in the digital world. Which brings me to wonder, how effective are their paid social media…
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Stop Motion II
Reading and Writing In Liz Blazer’s Animated Storytelling, Chapter Seven, “Sound Ideas,” highlights the important role that sound plays in animation. Blazer advises incorporating sound early in the creative process, so that it can guide the narrative alongside visual elements. She explains the difference between diegetic sounds, which originate from…
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Stop Motion I
Reading and Writing In Chapter Five of Animated Storytelling by Liz Blazer, we dive into the fundamentals of color theory and the importance of focusing on hue, saturation, and value. Blazer emphasizes the importance of creating a color script to guide the visual narrative of an animation, ensuring that color…
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Creating a Facebook Ad Campaign
The Scandi Shoppe is a hidden gem from my hometown, one that definitely deserves a little bit more attention. Which is something a Facebook Ad campaign can most certainly help with. Campaign Objective Awareness With the Scandi Shoppe being a local small business, their brand awareness is pretty low. For…
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A Personal Introduction
Reading and Writing In “Animated Storytelling” by Liz Blazer, the chapters on Storytelling, Unlocking Your Story, and Storyboarding provide a guide to creating compelling animated narratives. Chapter Two: Storytelling This chapter dives into the basics of visual storytelling, covering essential elements such as shot composition, continuity, and story structure. Blazer…
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Polar Seltzer’s Social Media Strategy
Evaluating Current Organic Social Media Performance Polar Seltzer is a household name in the sparkling water market, known for its bold flavors and history spanning over 140 years. Based in Worcester, Massachusetts, the brand stands out for its commitment to creating beverages with natural ingredients and zero sugar, calories, or…
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Gifs, gifs, gifs!
Reading and Writing Chapter One focuses on the pre-production process of creating animated stories, emphasizing the importance of planning. Highlighting how strong storytelling starts with a clear concept and a well-structured narrative, noting that it is important to capture your story’s core ideas and themes early on. The chapter also…
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Analyzing Key Metrics: Jellycat
Jellycat, the brand behind the adorable plush toys, has built a pretty loyal fanbase through smart marketing that combines both organic and paid strategies. From playful social media posts to targeted ads, they’ve figured out how to grow their audience while keeping their fun and approachable vibe intact. How Jellycat…
Madison Vale 