Madison Vale

Blog Posts

  • Audience Segmentation: Royal Ballet and Opera

    Audience Segmentation: Royal Ballet and Opera

    The Royal Ballet and Opera is known for their world-class performances and deep-rooted heritage. With an extensive repertoire that attracts a diverse audience, the brand relies on audience segmentation to reach the right consumers and ensure sustained engagement. Understanding the Brand’s Target Audience The Royal Ballet and Opera primarily attracts culture enthusiasts, art lovers, and…

  • Logo Stinger

    Logo Stinger

    Reading and Writing Chapter 9 of Animated Storytelling by Liz Blazer emphasizes that animation techniques should serve the story rather than dominate it. The chapter explains how different styles, like 2D, 3D, stop-motion, and experimental, all evoke unique emotions and appeal differently to audiences. Highlighting the importance of visual consistency, balancing efficiency with artistry, and…

  • Converse Paid Social Media Ad Audit

    Converse Paid Social Media Ad Audit

    As a lifelong Converse wearer, they’ve been a staple in not only my wardrobe but in my social media following. Beyond my personal loyalty, I’ve always noticed how they maintain such a strong presence in the digital world. Which brings me to wonder, how effective are their paid social media ads? Are they truly engaging…

  • Stop Motion II

    Stop Motion II

    Reading and Writing In Liz Blazer’s Animated Storytelling, Chapter Seven, “Sound Ideas,” highlights the important role that sound plays in animation. Blazer advises incorporating sound early in the creative process, so that it can guide the narrative alongside visual elements. She explains the difference between diegetic sounds, which originate from visible on-screen sources, and non-diegetic…

  • Stop Motion I

    Stop Motion I

    Reading and Writing In Chapter Five of Animated Storytelling by Liz Blazer, we dive into the fundamentals of color theory and the importance of focusing on hue, saturation, and value. Blazer emphasizes the importance of creating a color script to guide the visual narrative of an animation, ensuring that color choices effectively convey the intended…