Madison Vale

Blog Posts

  • Creating a Facebook Ad Campaign

    Creating a Facebook Ad Campaign

    The Scandi Shoppe is a hidden gem from my hometown, one that definitely deserves a little bit more attention. Which is something a Facebook Ad campaign can most certainly help with. Campaign Objective Awareness With the Scandi Shoppe being a local small business, their brand awareness is pretty low. For this ad campaign, I have…

  • A Personal Introduction

    A Personal Introduction

    Reading and Writing In “Animated Storytelling” by Liz Blazer, the chapters on Storytelling, Unlocking Your Story, and Storyboarding provide a guide to creating compelling animated narratives. Chapter Two: Storytelling This chapter dives into the basics of visual storytelling, covering essential elements such as shot composition, continuity, and story structure. Blazer emphasizes the importance of creating…

  • Polar Seltzer’s Social Media Strategy

    Polar Seltzer’s Social Media Strategy

    Evaluating Current Organic Social Media Performance Polar Seltzer is a household name in the sparkling water market, known for its bold flavors and history spanning over 140 years. Based in Worcester, Massachusetts, the brand stands out for its commitment to creating beverages with natural ingredients and zero sugar, calories, or artificial sweeteners. What started as…

  • Gifs, gifs, gifs!

    Gifs, gifs, gifs!

    Reading and Writing Chapter One focuses on the pre-production process of creating animated stories, emphasizing the importance of planning. Highlighting how strong storytelling starts with a clear concept and a well-structured narrative, noting that it is important to capture your story’s core ideas and themes early on. The chapter also emphasizes the significance of visual…

  • Analyzing Key Metrics: Jellycat

    Analyzing Key Metrics: Jellycat

    Jellycat, the brand behind the adorable plush toys, has built a pretty loyal fanbase through smart marketing that combines both organic and paid strategies. From playful social media posts to targeted ads, they’ve figured out how to grow their audience while keeping their fun and approachable vibe intact. How Jellycat Balances Organic and Paid Marketing…