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Content Design: How to Focus on What’s Important
Content design is all about making sure the right information is in the right place, at the right time, and in the right format for your users. But the question is how do you actually do that? It comes down to four important steps: Prioritization, Organization, Presentation, and Content Models. Let’s break this down in…
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Native Advertising: Can It Be Ethical?
When I’m scrolling on social media and see a sponsored ad on my feed, my immediate reaction is to skip over it and continue on my way. With traditional ads being easy to ignore because of their tendency to stick out, native advertising, a type of ad that is designed to blend in with other…
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Competitor Analysis: Capturing The Good, The Bad, and The Ugly
A good competitor analysis is going to be what helps you elevator your brand to stand out from the rest. Identifying the good, the bad, and the ugly from your competitors is the first step to pulling out on top. What is a Competitor Analysis? A competitor analysis is going through and identifying your brands…
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Content Analysis: What Exactly Am I Looking For?
Content analysis is the key to making sure your website is as successful, accessible, and thoughtful as possible. No matter what, there is always something that can be done better to improve any area, which is why it’s so important to start analyzing. There’s Software To Help You Get There There are two major players…
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Content Strategy – What We Should Know About It
When people first hear the term content strategy, a lot of time they will focus too heavily on the term “content”, assuming it’s related to solely the content you are putting out as in graphics, trends, videos, posts, etc. When in reality, the focus is really on the “strategy” piece. I’m not afraid to admit,…
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Madison Vale 